"From the placing of an order to the delivery of our highest quality products, the only thing that matches the service, reliability and sales are the people who make it happen."

SRS Leisure has been operating for 25 years as a supplier of swimwear, accessories and learn to swim products to the UK swimming and leisure market. Our reputation as a trusted retail partner is built on a commitment of Service, Reliability and Sales that is second to none within our sector.


SRS Leisure was established in 1992 as a family run business known at the time as Swimrite Supplies. The company was built on a foundation of supplying good quality swimwear and accessories to swimmers and clubs across the country. Swimrite Supplies grew from strength to strength, operating retail shops at swimming galas and open meets and expanding into branded club kit and event merchandise.


Entering the leisure, health and fitness market, Swimrite Supplies was re-branded as SRS Leisure and established itself as ‘the complete retail solution’ offering not just products, but a full retail service to customers who manage swimming pools and aquatic facilities across the UK.


We pride ourselves on building long term customer relationships that are supported by our team of experts in sales, customer service, marketing, procurement and merchandising. We now have a broad range of loyal customers including Local Authority Councils, Leisure Trusts, Hotels, Gyms, Health Clubs & Spas, Holiday Parks and Swimming Clubs.


We are proud to offer you:


  • 25 years’ retail expertise in the health, leisure and fitness industry


  • A workforce with 100+ years of industry knowledge combined


  • Quality products including swimwear, accessories, and learn to swim items for all ages from kids, to junior swimmers to adults


  • A range selected to meet the needs of competitive, fitness, leisure and holiday swimmers


  • Full retail services including unitary, merchandising, stock management, training and marketing


  • A commitment to driving your revenue and increasing your profits


Would like to know more about the SERVICES we offer? CLICK HERE


The SRS Leisure team are based at the West Midlands headquarters, and together have over 100 years of combined retail knowledge and experience in the industry.


Our sales and merchandising experts travel across the country to visit their customers on a regular basis, offering latest product information, sales and marketing expertise and reporting. They will design and implement a bespoke retail solution to meet the needs of your facility and your swimmers, making the most out of the space that you have.


Our customer service team are available between 8:30am – 5pm to answer your query, provide a quote or take your order either over the phone or via email. They will endeavour to answer your product questions and make recommendations should you need advice.


For more information please CONTACT US


SRS Leisure established a charity Foundation to support individuals, organisations and campaigns using swimming as a vehicle towards positive change and achievement. The SRS Leisure Foundation is proud to provide swimwear, equipment and financial support to several organisations including the GLL Sports Foundation, the Queen Elizabeth Hospital Birmingham Charity and individual athletes.

Supporting the GLL Sports Foundation

SRS Leisure has been working with Greenwich Leisure Limited (GLL Better) for over 13 years.


Throughout the relationship SRS Leisure has made a significant contribution towards the £1.2 million GLL Sport Foundation athlete fund. This is the largest independent athlete support programme in the UK helping young talented athletes to achieve success within their sport. Each year the funding pool helps up to 2000 athletes across a number of sports realise their dreams in becoming champions.


Mark Gliddon, GLL Sport Foundation Manager, pays tribute to SRS Leisure as a core supporter saying “SRS Leisure has supported the programme for many years and it is athletes that have directly been supported by their financial sponsorship that will be competing at the Olympic and Paralympic Games.  It is also their continued sponsorship that is supporting the next generation of athletes focussed on the Tokyo 2020 Games and beyond”.

Supporting the Q.E Hospital Birmingham Charity

In 2014, the SRS Leisure Foundation became a proud supporter of the Queen Elizabeth Hospital Birmingham Charity, home of the Royal Centre for Defence Medicine for military personnel injured in conflict zones. By supporting the hospital charity, SRS  Leisure is helping to provide cutting edge medical equipment, build facilities not normally seen in the NHS Hospital’s and fund world class research to support the patients across the Midlands.


The Queen Elizabeth Hospital treats the UK’s military patients regardless of where they are based around the world and Fisher House allows family members to stay close to their loves ones whilst they receive treatment. The SRS Leisure Foundation provides both financial and in-kind support, enabling patients and family members to utilise the sporting facilities on site.


The SRS Leisure Foundation works with partners and customers to support individual athletes that show potential but need an extra helping hand towards achieving their dreams in swimming.


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